Suff is a multi-disciplinary product leader who designs & builds products people love.
Microsoft — Director, Connected Care
40.7128° N, 74.0060° W
🤙🏼 BROOKLYN, NEW YORK
REINVENTED
→ FROM THE GROUND UP
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My Journey So Far
The last decade has been wild. I've worked with some of the biggest brands in the world. I've bootstrapped and led teams that have gone from 7 member pods to 150 member divisions worldwide. I've built products that reinvent businesses and disrupt industries. I've worked my ass off for chief executives trying to please their shareholders, and I've managed executive success in a world where your experience is only as good as your ability to move as quickly as technology does. I've significantly stepped up to wrestle with lions (and dinosaurs). And while I can comfortably say, "been there, done that" - none of it has been easy. I need to find purpose, meaning, and love to keep going.

I'm rebuilding myself for the next decade - a whole new operating system. I'm thinking hard about the craft and type of work that I want to create. I'm making some big bets and building my next moonshots. Evolving my mindset and values to discover not what I leave behind, but what I take forward with me.
MOONSHOTS
→ PUSHING TECH FORWARD
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The Platform Next
M-SHAPED
→ MAKERS TOOLKIT
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Specialization is for Insects
Narrative Violations
Identifying narratives that are incongruent with market leaders
Fp
First
Principles
Nv
Narrative
Violations
St
Second Order Thinking
Bu
Bayesian Updating
Ip
Inversion Principle
Mp
Monopoly Pathways
Mh
Maslow’s Hierarchy
Em
Empathy Mapping
Ur
User
Research
Dw
Design
Workshop
Im
Immersion
Design
Jm
Journey
Mapping
Sb
Service
Blueprint
Vs
Vision
Setting
Rm
Roadmap
Design
Gs
Goal
Setting
Bs
Business
Strategy
Pd
Product
Delivery
Cs
Concept
Sketching
Ux
User
Experience
Ix
Interaction
Design
Vd
Visual
Design
Pt
Experience
Prototyping
Tc
Team
Culture
Sm
Stakeholder
Management
Mu
Managing
Up
Co
Coaching &
Mentorship
Ca
Career
Alignment
An
Data
Analytics
Di
Data 

Inquiry
Dx
Data
Inclusivity
On
Ontology
Design
Pm
Prediction Modelling
Su
SwiftUI
Sw
Swift
Hc
HTML/CSS
Js
Javascript
Py
Python
Nd
Narrative
Design
Ps
Presentation Design
Kd
Keynote Design
Xw
Experience
Writing
Ps
Public
Speaking
Pf
Product
fit
Fc
Feature-cost Benefit
Tv
Time-Value Analysis
Sp
Success
Predictors
Fl
Feedback
Loops
Fy
Flywheel
Design
Lm
Local Maxima Prediction
Sd
Self
Disruption
THINKING
RESEARCH
PRODUCT
DESIGN
LEADERSHIP
DATA
DEVELOPMENT
STORYTELLING
LEARNING
PRINCIPLES
→ OF MAKING
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Designing for the Modern World
Augment human ability
Build for everyone
Make people smile
Be ethically accountable
Avoid reinforcing bias
Elevate ambition & craft
Simplicity is remarkable
Remain forever curious
Run experiments everyday
Think like a pioneer
If you're into newsletters, I send one every month with some of the best ideas and insights I've seen on the internet. I won't spam you - so give it a go!
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Keep an eye out for an email from me 🤗
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